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Books and articles
So many books, so little time. If we could only have a handful of books on a desert island to read about design’s impact on business and society, these are the ones we’d take with us. Care to disagree? Tell us about your favorite books.
A manifesto for the future global design culture. In essays, interviews, and provocative imagery aimed at a broad audience, Massive Change explores the changing force of design in the contemporary world, and in doing so expands the definition of design to include the built environment, transportation technologies, revolutionary materials, energy and information systems, and living organisms.
Cradle to Cradle: Remaking the Way We Make Things
In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually “downcycling,” creating hybrids of biological and technical “nutrients” which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature.
The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization
One of our favorite words is perspective, and perspective is m ore readily achieved by pulling together teams of multidisciplinary thinkers. In the book, Tom Kelly defines 10 personas that lead to more successful innovation, including Anthropologists, who contribute insights by observing human behavior; Experimenters, who try new things; Hurdlers, who surmount obstacles; Collaborators, who bring people together and get things done; and Caregivers, who anticipate and meet customer needs.